The Design Challenge

The Lake Monona Waterfront Design Challenge was a once-in-a generation opportunity to shape the future of Madison's urban waterfront. This was a competition to create a visionary, inclusive, and environmentally focused master plan for Madison's foremost public lakefront comprising 1.7 miles of shoreline and 17 total acres. Friends of Nolen Waterfront is proud to have partnered with the City of Madison by providing funding for the Challenge.

The Design Challenge

The Lake Monona Waterfront Design Challenge was a competition to create a visionary, inclusive, and environmentally focused master plan for 1.7 miles of shoreline and 17 acres of Madison's foremost public lakefront. The Design Challenge process started in March 2022. Friends of Nolen Waterfront is proud to have partnered with City of Madison on this project. Thanks to many donors, we were able to fund half of the Challenge stipends for the final three design teams.

Based on RFQ submissions, the City selected three multi-disciplinary teams to participate in the Design Challenge. Each selected team received a contract for a set stipend of $75,000 to develop a waterfront master plan option and participate in the competition.

A City-appointed ad-hoc committee reviewed the master plan submissions and selecedt a preferred master plan to proceed in the plan approval process. The selection included the opportunity for the chosen design team to further contract with the City for plan refinement and schematic development.

A preferred master plan was selected through public input and the City’s Ad-hoc Committee evaluation; The City of Madison Parks Division has allocated a maximum of $200,000 for the second contract award pending the negotiated scope of services with the selected Design Team. The unanimous choice was Sasaki!

Master Plans

After 14 weeks of development, the design teams completed their master plan submittals for the Lake Monona Waterfront! See the design reports, presentation plans, and introductory videos:

Agency Landscape + Planning

The Lakes have always been essential to Madison’s civic identity and character - there is much beloved about the
relationship between Madison’s unique culture and its vibrant natural
heritage. The Lakes also serve as a mirror, reflecting the City literally on a bright day and symbolically in terms of where investments are made.
Madison’s future treatment of Lake Monona offers the chance to reflect City values to be equitable, welcoming, and environmentally healthy.

While there have been ambitious plans and much to applaud about the Lake’s evolution, there is much unmet potential today. Climate change, community open space needs, and shifts in transportation patterns have increased the urgency to fully leverage the Lake’s role in contemporary Madison. Change on

Lake Monona has been constant. The guiding principles of this Framework Plan emerged from an intention to honor and integrate multiple past legacies while staying true to 21st century values - many of which seek to evolve past the last century’s decision-making to a more equitable, healthy future.

This Framework Plan imagines a revival for Lake Monona - one that honors layers of the past while embracing a powerful long-term vision for all of the community.

James Corner Field Operations

Madison’s Aldo Leopold said, “When we see land as a community to which we belong, we may begin to use it with love and respect.”

“Wild Lakeshore” is a vision for Madison’s next generation of land stewardship. Building on the legacies of Leopold, the Ho Chunk Nation, Nolen, Wright and contemporary climate activists, the lakeshore of the future offers a model for Madison’s urban growth and re-wilding at the same time.

Situated on a narrow isthmus, the identity of Wisconsin’s capital city is inexorably linked to its extraordinary lake-filled landscape. “Wild Lakeshore” offers an unprecedented opportunity for Madison to redefine its relationship to Lake Monona, and more broadly, nature in the city. By connecting the lakefront to the city with connective green infrastructure, expanding territories for parkland and softening its shoreline, the scheme envisions a place where city and nature are inseparable.

Through design we aim to create an extraordinary lakefront that captures the very essence of Madison. The “Wild Lakeshore” offers an innovative model for urban living, where nature, along with outdoor recreation, social gatherings, cultural activities and economic opportunity — are welcoming and accessible to all.

Sasaki

Madison is a thriving capital city with a history that is inseparable from its lake system. Millennia ago, Madison’s system of five lakes was part of a single water body, Lake Yahara. This freshwater lake and the fertile land around it became home to the first human inhabitants of the area, the Ho-Chunk Nation. Our relationship to the lake has evolved since then, along with its very geography; the Lake Monona we know today is largely defined by human usage. We are at an exciting point in the story of Lake Monona. This is a once-in-a-generation opportunity to create a waterfront that reflects the 21st century values of Madison. We have the rare chance to reflect the diverse voices of the city—past and present—and plan for future users. The Sasaki Team is thrilled to submit our final deliverable for the Lake Monona Waterfront Design Challenge: ‘Voices of the Lake: Monona’s Waterfront.’

Community Involvement

City of Madison Parks conducted a survey on the submissions - the survey closed on March 23, 2023, and was part of an eight-week public review phase that began on January 26, 2023. City of Madison Parks shared the survey results and comments with the Lake Monona Waterfront Ad-hoc Committee and the design challenge winner, Sasaki. They continued to listen to the community throughout the design process. The design is currently being reviewed for approval for the Madison Common Council. Final approval is anticipated during the council’s April 16 meeting.